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Setting up a business at such a young age is an achievement in itself, but the services that DMC offers are technically complex and wide-ranging. The company is basically an ISP, offering everything from wireless broadband to programming and server security. That’s a bit different to simply buying a product wholesale and then selling it at a mark-up: Churchill had to actually know a hell of a lot about his services. “I come mainly from a design background so when I started my technical knowledge was good, but not to the extent that it is now,” he admits. “I had to learn a lot about connectivity, networking, servers and all the broadband stuff – it’s been a really huge learning curve over the past two years.” DMC was set up in July 2001 with £5,000, and by November of that year Churchill had left BITS New Media and was working full-time at DMC. The internet boom was over, which suited Churchill nicely because he wanted to build a company that would succeed in its own right, not simply because it was briefly riding the crest of a wave. “My idea was to create a company that had no boundaries,” he explains. “I wanted a company that was dedicated either to the guy who wanted to get online at home, or a huge Government organisation which needed to ensure its emails were delivered safely. When I first started we were just at the tail end of this fantastic internet bubble. And one of the reasons I wanted to set up DMC was to establish an ISP that was at the ground level of a real market, rather than a fictitious one that everyone would throw millions at and get nothing out of. It was interesting to start at ground level in a market that had some sanity.” Name dropping “We knew it would work out when we went for a contract with a large London plc to take control of their servers from a large telco,” recalls Churchill. “It was tens of thousands of pounds, our first large contract. When we saw that this big company found our services interesting, it was a renewal of faith that DMC was going to do well. And this was around Christmas time in 2001 so quite early on. We hit the ground running.” The following year was spent cultivating the business further, and 2002 ended with what Churchill considers the biggest decision he’s had to take so far. Until then, the company had been operating from home offices, but in December they branched out and opened offices in Dunstable and Milton Keynes. Churchill himself moved from Cambridge to Milton Keynes. “That was when we went from being a small ISP to trying to really put ourselves at the forefront of everything,” he says. Keep up the pace What the company hadn’t
anticipated was the different forms that broadband would take. “The
satellite broadband, the powerline broadband, all the stuff we’re doing
now, it’s something we never really thought we’d get into. We never
imagined we’d be able to service Europe with satellite broadband.” Powerline broadband uses electricity lines to deliver high-speed internet services, and it’s currently being tested in Scotland. Churchill says he hopes to be able to offer it by the end of next year, but he’ll have to be quick off the mark. “A lot of people are talking about it, and it will be a bit of a fight for the first person to announce they can do it.” This casual talk of fighting to be first shows a steely determination in Churchill to succeed, at an age when most of his contemporaries are at university, not thinking much beyond their next pint of lager. How can big clients possibly trust a 19 year-old with such valuable contracts? “You find a few customers a bit hesitant at first with dealing with me because at the end of the day I’m 19 – and only just 19!” he says. “First of all they think ‘how can I trust my whole venture with these guys?’. But when they listen to what we’ve got and the capabilities we have, there’s suddenly a flick of a switch. They trust us because they see what we’ve got is genuine, and our customer base speaks for itself.” In fact, says Churchill, his age can be an advantage too. The internet is a young sector, and many of its movers and shakers are young. He’s found that while some companies can be nervous of dealing with a teenager, others like it because it reflects the image of a young sector full of fresh ideas. Schoolyard
success It’s how you imagine someone like Richard Branson must have been too. But Churchill shrugs off the comparison, and says that the people he looks up to now are not necessarily the household-name business giants, but anyone who can use their initiative to create something out of nothing. “It doesn’t matter what they made or where they started from,” he says. “I could point to Alan Sugar, Richard Branson, or Bill Gates, but there are lots of other people who perhaps haven’t made quite the money they have, but still have done really well. I admire anyone who can start with nothing and really make something. They don’t have to make millions, just do well.” Being projected to make £100 million by 2020 sounds like a dream, but it’s only conjecture, and Churchill knows it. In fact, you could say it’s a bit unfair to create such high expectations of someone so young. “It’s a tall order,” he agrees. “But it’s based on dedication and ambition, so it’s an achievable target. If in 17 years’ time someone asks if I’m worth £100 million and I say no, I don’t think they’ll point and laugh. At least I’ll be the guy who tried.” A silver lining Churchill also suffers from that perennial bugbear for small businesses – cashflow. Lack of it can be a serious problem, as he found out the hard way. “It’s a really big issue,” he says. “We’ve had people owing us thousands and thousands, and it seems like they’re never going to pay, and sometimes you wake up and think ‘why do I bother?’ Things go wrong and you want it all to go smoothly but it just doesn’t sometimes. There are days when I’m sitting in front of a server at three in the morning just thinking ‘I want to go to bed’.” It must be frustrating sometimes, wanting to loaf around like most other people his age, but having to get up and run a business. Churchill’s typical day is 9am to 7pm in the office, after which he’ll go home, go to to the gym, have dinner, and then get back to work. The people who work on the company’s servers are night owls, and often expect their boss to be awake at the most unsociable hours. “And everyone else expects me to answer the phone at 9am too,” he says. Still, he now is able to take weekends off at least, often going to Birmingham to visit family or friends, many of whom are at university. “They just see me as having a job. Perhaps slightly different to the jobs they would expect, but a job all the same. It’s nice to just go and chat about normal things and leave work in the office.” He also plans to continue his own education, possibly studying multimedia, but probably at the Open University – he won’t be going down the normal route of Fresher’s Week and stealing traffic cones. And does he flash
lots of money around to impress his student friends? Absolutely not,
Churchill insists. In fact, he lives pretty simply, preferring to put
most of the money back into the company. “My house is very modest, I
drive a modest car,” he says. “If there’s a thousand pounds free in the
pot at the end of the month and I take it, the company doesn’t benefit
– I benefit. But if I put that thousand pounds back in the pot, and
turn that thousand into two thousand, in the future I will benefit.”
With that kind of discipline and long-term vision, it looks like the
projection for 2020 might well come true.
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